Webinar: Communicating During a Crisis

Communicating During a Crisis: What a Hospital Epidemiologist Needs to Know

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In February 2017 CDC hosted “Communicating During a Crisis: What a Hospital Epidemiologist Needs to Know” Webinar in collaboration with the Society of Healthcare Epidemiology of America as part of the joint Outbreak Response Training Program (ORTP). This Webinar was the first of the Effective Communication Webinar Series, designed to train hospital epidemiologists in the interpersonal skills important in an outbreak situation. This Webinar featured an expert in healthcare-associated infections and infection prevention and control, who will explain effective communication strategies to use during outbreaks, given likely time constraints, increased demands, and reprioritization of resources. Topics included the 6 core principles of the CDC’s Crisis and Emergency Risk Communication (CERC), development of crisis communication plans and templates, and the consideration of intended audience to help create effective communications.

Objectives

  • Identify the 6 core principles of Crisis Emergency Risk Communication (CERC)
  • Develop crisis communication plans that integrate emergency preparedness and institutional stakeholders
  • Create effective crisis communication templates and messages prior to an emerging infectious disease event using available CDC-provided tools and resource
  • Understand how effective communication plans must be tailored to the intended audience

About the presenter

Yoko Furuya, M.D., M.S.
Dr. E. Yoko Furuya is an Associate Professor of Medicine at Columbia University Medical Center in the Division of Infectious Diseases (ID) and serves as Medical Director of Infection Prevention & Control and Director of Antibiotic Stewardship for all New York-Presbyterian Hospital Campuses. Dr. Furuya focuses on standardizing and improving the prevention, diagnosis, and management of infections stemming from the healthcare environment and multidrug-resistance.

Dr. Furuya’s clinical research interests include healthcare epidemiology and antimicrobial resistance, and she is an investigator on several government-funded studies looking at multidrug-resistant organisms, infection control practices, and costs of antimicrobial resistance.

Dr. Furuya completed a fellowship in the ID Division at Columbia University, supported by the NIH Ruth L. Kirschstein National Research Service Award, and earned a M.S. degree in Epidemiology from the Mailman School of Public Health, Columbia University.