Beating the Media Crush During a Crisis
In July 2017, CDC’s hosted a webinar, “Beating the Media Crush During a Crisis” in collaboration with the Society for Healthcare Epidemiology of America (SHEA) as part of the joint Outbreak Response Training Program (ORTP). This webinar was the third of the Effective Communication Webinar Series, designed to train hospital epidemiologists in the interpersonal skills important in an outbreak situation. During an infectious-disease crisis, communication is key to an organized response to prevent, protect, and control the spread of disease. But how do you prepare for the media onslaught that comes with this type of crisis? What steps are necessary to ensure the timely and accurate dissemination of information between healthcare professionals, the media, and the public? This webinar included best practices for fostering rapid and collaborative internal and external communication, which is a critical component of comprehensive outbreak response management.
- Identify the role of media relations during a crisis
- Describe steps that can help ensure effective internal communication during a crisis
- Prepare staff to communicate with external media outlets
- Discuss tactics for managing external communication and media requests during a crisis
About the presenter
Taylor Wilson is the Senior Media Relations Coordinator at Nebraska Medicine, managing the health system’s social and traditional media marketing efforts. He also produces video content for the organization’s YouTube channel and website. He was the primary spokesperson for both the University of Nebraska Medical Center, the hospital’s academic partner and Nebraska Medicine while the hospital was caring for three Ebola patients in its Biocontainment Unit. He’s been at the center for six years. Prior to that, he anchored the news at KPTM Fox 42 from 1999 through 2010. He also worked at the NBC affiliate, KSNT, in Topeka, KS, and the CBS affiliate, KBIM, in Roswell, NM, at the beginning of his broadcast career.